Each spring the Chamber organizes Business in Blue Jeans to encourage local businesses to dress and decorate in a western theme, and celebrate the coming of spring and the St. Albert Rainmaker; an event that brings thousands of people into our community each year.

The week-long contest from May 21st- 24th leading up to rodeo weekend sparks a friendly rivalry between businesses as they compete for the grand prize - and a year's worth of bragging rights of course. Registration is free!